{"componentChunkName":"component---src-templates-project-js","path":"/designers/taiho-shin/","result":{"pageContext":{"data":{"id":"cki8rg83k1tuz0a03xpf83b3m","about":"Taiho Shin is the founder of M. 0, a material-driven design company that develops new materials for designing products. After graduating with a MA in Design Products at the RCA in 2019, Shin started his own business in Korea. He had previously been working for Hyundai as a senior designer for 5 years. He believes that experiment-driven projects can contribute to shaping our future, and can lead to many innovative outcomes. On the basis of these beliefs, he created projects ranging from paper-based furniture to a service design for public transportation, receiving several prominent recognitions such as iF, Reddot and Blueprint awards.","aboutHeadlines":[],"fullImage":null,"instagramHandle":"taihoshin","instagramHandle2":null,"location":"Seoul, Republic of Korea | Wood: Hard maple","name":"Taiho Shin","portrait":{"handle":"TwzxgsKUQgUToK9eEiGZ","width":1080,"height":1350},"projectName":"Ikare","question":"","quote":"‘Objects help human resilience through unusual situations.’","seoDescription":null,"seoImage":null,"seoTitle":null,"slug":"taiho-shin","videoLoop":[],"videoLoopSourceDesktop":"https://player.vimeo.com/external/636651770.hd.mp4?s=94294072c7114af5698a6538257111004dc67ec9&profile_id=175","videoLoopSourceMobile":"https://player.vimeo.com/external/636651770.sd.mp4?s=db7f1089c96ebd3f212ffc9c6b35fe4590282ed5&profile_id=164","website":"taiho-shin.com","website2":null,"websiteUrl":"http://taiho-shin.com/","websiteUrl2":null,"projectDocumentations":[{"heading":"The design process","text":"‘I wanted to give people their humanity back. We’ve been communicating on screens but we need touch. That was the thought I had when I saw the brief from AHEC,’ Shin says. ‘I thought it was time for designers to do something for the people who face this unusual situation because the pandemic has driven a dramatic change. I think we can help people become more stable or comfortable. It’s an opportunity for the industry to do something.’ ","image":{"handle":"vHbSbNmNQISYF19kPuHg","height":1080,"width":1920},"video":[],"videoSource":null,"imageCaption":null},{"heading":"The making of the final piece","text":"The piece is based around a joint, made of a handful of components that essentially wedge the leg and the table top together without the need for glue. Importantly too, the product plays with consumers’ expectations of flat-pack furniture. ‘Normally DIY furniture is made with plywood or MDF, while hardwood is for crafted pieces. But I wanted to give the user more chances to touch and feel the real wood and making is a good way to do that I think,’ says Shin. When a number of the tables are stacked on top of one another – the top peg locating on the underside of the leg – they form a shelving system. ","image":{"handle":"wEksPZMdSzS0sZ3cnQKF","height":1080,"width":1920},"video":[],"videoSource":null,"imageCaption":null},{"heading":"The end result","text":"Shin created a low table, only 400mm high, that users are invited to assemble themselves. Ikare takes its cues from ‘the IKEA effect’, which was identified by a trio of academics – Michael I. Norton from Harvard Business School, Yale’s Daniel Mochon, and Dan Ariely of Duke – who published three studies in 2011, suggesting that consumers place a disproportionately high value on products they've partially created. ‘I just wanted to distort IKEA’s meaning,’ explains the Seoul-based designer. ‘Ikare about the earth; Ikare about the object; and Ikare about the people. My philosophy is encapsulated by that word.’","image":{"handle":"rdS8Ei3zQuuuXjowxs53","height":1080,"width":1920},"video":[],"videoSource":null,"imageCaption":null}]},"isProject":true}},"staticQueryHashes":["1756613460","63159454"]}